Taylor Swift’s album “The Tortured Poets Department” has been a top-seller since its release in April, with significant weekly sales despite millions already owning it. Last week, it sold 84,000 copies in the US, a 600% increase from the previous week, propelling it back to No. 1 on the Top Album Sales chart. This achievement is remarkable, especially considering the album’s months-long success. Swift’s strategy of releasing new versions and exclusive content drives sales, with superfans eagerly purchasing each iteration. The album has now spent seven weeks at No. 1 on the Top Album Sales chart and dominates the Billboard 200 for the 14th week, with 142,000 equivalent units moved in the last tracking frame.
Swift’s ability to sustain sales and engagement is impressive, with her project experiencing significant growth week-over-week. The album’s success can be attributed to Swift’s dedicated fan base and her innovative approach to releasing new content. By offering deluxe editions, live recordings, and demos, Swift encourages fans to continue purchasing and consuming her music. As a result, “The Tortured Poets Department” remains a top-seller, solidifying Swift’s position as a leading artist in the music industry.
